According to an article in Comcast Business Entrepreneur, email marketing is alive and well. They tell us that “…consumers still derive tangible benefits from email, and marketers still get a real payback.” Among other reasons email marketing works are that it gives a huge return on investment, easily produces leads, is simple enough for DIY by small business owners and people actually like getting emails.
McKinsey & Company says email is far more effective in attracting customers than social media giants. It’s an amazing 40 times more successful than Facebook and Twitter. The company further states that, as of 2014, “ninety-one percent of all U.S. consumer still [used] email daily.”
Constant Contact recognized the wisdom of email marketing way back in 1995 when it began as “Roving Software” in an attic in Brookline, Massachusetts. In those days most people thought of email as a way for friends to connect online. Not the company’s founders. They defined their mission as a way “to empower small business and nonprofits to grow customer relationships and succeed.”
By 2005 they had surpassed 50,000 customers. Only two years later they doubled the number of customers that it had taken them a decade to reach. They continued to grow, adding more offices and new products, then coaching and support operations, online chat, email and loads of local one on one classes and seminars. In 2016 Endurance International Group acquired Constant Contact
Constant Contact’s blog reminds businesses and nonprofits that, winter weather notwithstanding, spring is right around the corner. March is the perfect time to launch a marketing program and now is the time to start planning it. March is loaded with fun holidays, familiar ones like Daylight Savings Day, Pi Day, St. Patrick’s Day and International Earth Day, not to mention the first day of spring and many lesser known ones.
Constant Contact urges existing and prospective customers to decide which holidays their business and customers celebrate in March. To help them they provide a handy infographic on their website for ideas. They can select whichever holidays they find appropriate for their business, then email their customers to invite them to participate with their business in celebrating the holiday. Constant Contact also provides a free and convenient downloadable email marketing calendar that businesses can use to plan messages in advance.
The blog gives content ideas for celebration of the March holidays. Under a heading for each holiday they give businesses ideas for how their customers can join them in celebrating that special day, week or month and what action to take. Under the heading for Read an eBook Week, for example, Constant Contact suggests that the business establish itself as an authority by sharing an eBook title with their customers. As to how to implement it, they can add a link to the eBook or website so readers can download it.
Constant Contact believes in the power of email, as do their customers. Apparently, 81% claimed that targeted emails made them at least somewhat likely to make additional purchases.